As a first-generation whiskey entrepreneur with an MSc Finance & Economics from Manchester Business School and 8+years in the alcobev space, Shivam is redefining the whiskey landscape & building Woodsmen as India’s No. 1 Whiskey Start-up. Shivam leads strategy, team building, new markets and fundraising.

With 12+years of sound experience in AlcoBev & roots in entrepreneurship, Joseph has spearheaded campaigns for AB InBev's brands Budweiser, Corona & Hoegaarden. A MICA grad, he is well equipped with strategy and creativity to shake up the Alcobev game.

With 22+ years in the alcobev industry, Sunil’s a pro at distillery operations, excise, & sales. He started his career with Old Monk & helped launch Paul John Single Malt in India. At Woodsmen, he conducts price negotiations, excise liaising, plant operations apart from sales in HP & Chandigarh.

With 11+ years in depth expertise in Distribution & FMCG Sales (GT, Modern Trade, E-Comm) at DS Group & Pittie Patanjali, Bali managed 8 states, driving ₹700+ Cr annual revenue. At Woodsmen he currently drives Sales end to end in the key market of Delhi.